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Sports management flashcard

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Sports and games have been a part of human civilization from times immemorial. Sports and games provide a wonderful opportunity for holistic development of our body and mind. It inculcates a spirit of healthy competition and a true sense of patriotism within us. With the passage of time a lot of changes have taken place in the sporting world. In the beginning of the 21st century it is clearly evident that a huge amount of money, glamour, name, fame, media exposure and fan following has become an integral part of today’s competitive sports.

Sports Management is the study of planning, supervising and organizing various sporting activities like international and domestic tournaments for cricket, football, hockey, golf, and several other games. The concept of ‘ sports management’ has already made its presence felt in the west. In the United States and European countries the sporting fraternity warmly accepts it. Sports management is a new and emerging concept in India and has made a good beginning. Indian sports over the year were plagued by lack of professionalism, misuse of power and political influence etc.

Of late things are changing with the introduction of professionalism in our sports. Formal courses have been introduced in our country to produce budding sports managers who are exposed to the fundamentals of management, sports marketing, advertising and sponsorship issues, spectator management, sports media and event management during their course. George College Kolkata was the first institute in Eastern India to successfully launch a Bachelor Degree Programme in Sports Management in 2005.

Board of Control for Cricket in India (BCCI): The richest cricket body in the world is successfully conducting the Indian Premier League (T-20) competition in a professional manner. The All India Football Federation (AIFF) is also making it compulsory for all the I-League playing clubs to professionally manage their clubs as per AFC guidelines. Talking about sports like hockey, tennis, athletics etc the respective apex bodies are also trying to introduce professionalism.

Under the present situation it is pretty much evident that the service and expertise of professionally trained sports manager will be keenly felt in different sporting association, clubs and sports management companies etc for the overall development and management of our sports in the days to come. Sports Management Courses in India inculcates leadership qualities in an individual and helps him or her to coach, manage and train sportsmen coming from various fields of sporting activity. Benefits of sports management:

The course on sports management in India stresses upon the following principles: * Social and ethical relevance of sports management * Sponsorship, marketing and merchandise of sports * Interrelationship between finance and sports * Communication with the electronic and print media * Knowledge about sports law on contracts and drug use * Sports ethics and sports organization If sports is your passion, you do not necessarily have to keep it on the inside track. You get to stay in touch with the activities revolving around your favourite sport and at the same time, use your brains to handle the managerial and administrative part of it.

Sports has been a popular career in the West for some time, but in India it has yet to come up in a big way. Scope of sports management: One can join any Sports Management as a sports manager conducting various tournaments and communicating with the press. One can also be the personal manager or agents of renowned players who do PR work, career enrichment and get the brand endorsement assignments. Many private and government institutes require sports managers to supervise the sports activities . Even club hotels, resorts recruit sports managers to manage their gymnasiums and sports centers.

Sports agents and managers: All successful and well-known players of sport have their own personal managers or agents today. Even upcoming sports persons often employ managers to take care of their career growth. As a sports agent or manager, you will have to keep a track of your clients’ schedules, look after activities such as their career progression, business promotion and even media and public relations. Administrative affairs such as budgeting, finance and other logistics have to be taken care of, often.

Sports administrators: Many private and government-sponsored sports institutions employ qualified officials to manage their work at various levels. Most of these officials, particularly the senior ones, usually are sports teachers, coaches who have experience in managing sports activities. Therefore, as a sports administrator, your basic responsibility would be the planning and management of sports activities and events, from time to time. Leisure and sport-club management: Today, all clubs, hotels and resorts boast of sports facilities and leisure centres.

The work here would require you to handle administrative work, including that of managing accounts, planning, preparing schedules and timetables, and arranging for specialized coaches as per the requirement. Eligibility for sports management courses at post graduate level: You can take up any course of study at graduation level to be eligible for the sports management postgraduate diploma course. You could go in for a Bachelor’s in Physical Education (BP Ed) or related course in the particular sports of your liking.

The Sports Authority of India conducts courses in physical education that you can take up. Pursuing courses in business or administration will help too. Institutions offering sports management courses: Post Graduate Diploma In Sports Management (PGDSM) is presently available at only two recognised universities in India: Alagappa University, Karaikudi, Tamil Nadu offers a one-year PGDSM Eligibility: Candidates who have passed BP Ed and NIS diploma exams.

Indira Gandhi Institute of Physical Education and Sports Science, New Delhi offers a one-year PGDSM Personal attributes: To be successful in this profession, you need to have: a liking for the sport; commitment to the sport and to the profession; energy and enthusiasm; patience; perseverance and sporting spirit. Most importantly, you must have good communication and business skills. It’s particularly satisfying if you have an keen interest in sports, but are not able to make it to a competitive level. Even sports-persons who have given up active playing can utilise their experience and pursue a career in sports management.

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