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Personal Essay, 4 pages (1000 words)

Personal consumption journal

Personal consumption journal Personal consumption journal purchased: Aug 21 Place: Rotten Robbie Gas Station Item: Gas
Cost: $40. 00
Reason for purchase: I bought this brand of gas because of its convenience to my residence. Additionally, this brand of gas is of a cheaper price as opposed to other brands in other gas stations. I needed gas in my car; thus, no marketing influenced me to purchase the gas at Rotten Robbie but its cost and convenience.
Date purchased: Aug 21 2014
Place: Rotten Robbie Mini Mart
Item: 32oz. Cherry Gatorade
Cost: $1. 99
Reason for purchase: I was extremely thirsty; no marketing factors really influenced this purchase. Prior to my entering the mini mart, I knew I wanted a Gatorade. Evidently, neither did I happen to stumble across it inside the store nor did I hear somebody whisper to me on the benefits of drinking Gatorade after a movie trailer.
Date purchased: Aug 21 2014
Place: Great River Chinese Food
Items: Family meal size small
Cost: $25. 00
Reason for purchase: Where I work, I am quite limited to what I can buy to eat depending on the day. On days when I am alone in the office, I cannot leave the office premises to buy food. In this case therefore, I am limited to restaurants that deliver fast foods. This has proven to be extremely expensive, therefore, I try no to do it very often. The meal consisted of chow mien, and 2 entrays with soup. I choose this because it was the most appropriate for the money that I had at the moment. I could also eat half of the meal then half later.
Date purchased: Aug 22 2014
Place: Target
Items: Nivea Men Face Wash 5oz
Cost: $5. 79 was 6. 79
Reason for purchase: I really needed the face wash. I have always loved the Nivea brand for its high quality products. I was more inclined to purchasing the face wash as it was cheaper by 1$ and I thought I would save this dollar for other reasons especially buying lunch. I would have selected Olay Essentials Refreshing Face Wash which is cheaper and went at 3. 9$, but Nivea fulfils my need.
Feelings: The shopping experience was great. The attendants were great.
Date purchased: Aug 22 2014
Place: Wal-Mart
Item: Axe Hair Paste 6oz
Cost: $5. 99 was 7. 99
Reason for purchase: I purchased this product as it was two dollars cheaper. In as much I do not like the brand, I like the fact that it is cheaper, and it will serve the purpose (Lecture notes, 2014). It is on very rare occasions that I get the chance to save this much. I would have preferred L’Oreal though for its good quality.
Feelings: The shopping experience was not too nice. The store was too crowded then. However, the product made me feel nice, smell good and look great generally.
Date purchased: Aug 22 2014
Place: Wal-Mart
Item: Fancy Feast Cat Food
Cost: $7. 99 was 9. 99 7lbs
Reason for purchase: From the response from my cat, I can easily tell that Fancy Feast Cat Food is delicious. I also purchased this product as it contains a combination of ingredients that have shown good results on my cat’s wellbeing. The product is better than Delta Pet which did mot yield good results with my cat.
Feelings: I am happy I bought this product and I would do it again. The sales attendants made it easy for me to locate the product on the shelves.
Date purchased: Aug 22 2014
Place: Wal-Mart
Items: Mossimo Brand V-Neck t shirt
Cost: $5. 00 was 9. 99
Reason for purchase: I purchased this item as I wanted to add something to my wardrobe. It has been a while since I purchased something new. I was also more motivated in making this purchase as the item was cheaper and would me increase my savings (Lecture notes, 2014).
Feelings: The store had ample parking space. The t-shirt has turned out to pe my favorite.
Date purchased: Aug 23 2014
Place: Redbox
Items: Movie Rentals
Cost: 2. 00 x 4
Reason for purchase: My week was quite involving. I decided to buy movies that would help me unwind. This purchase was solely based on my wish to spend some money on myself. I really needed to unwind; watching movies is my major hobby.
Feelings: The customer support was great. I would shop there again and again.
Date purchased: Aug 24 2014
Place: Safeway
Items: Steak
Cost: $12. 99 saved 2. 00
Reason for purchase: My long time friends decided to pay me a visit on Sunday. For this reason, the only meal that came to my mind was steak. I thought it would not only impress my visitors, but also would be a quick meal to prepare. Steak is also my best dish. Having it on Sunday would conclude my weekend nicely.
Feelings: The steak turned out great. My visitors loved it. The store was also well-stocked and the foods were very fresh.
Date purchased: Aug 23 2014
Place: Wal-Mart
Item: Charcoal Safeway brand
Cost: $3. 99
Reason for purchase: Charcoal Safeway brand was cheaper as opposed to my usual brand. Still, the brand was cheaper and went at $0. 30/lb. I also wanted to try something new.
Feelings: I did not get good results from this product. I wasted my money.
Date purchased: Aug 25 2014
Place: Target
Item: TomTom GPS
Cost: $99. 99 was $149. 99
Reason for purchase: For a Birthday gift, the TomTom GPS will be appropriate. The GPS has a touch screen and is sleek just like my friend prefers.
Feelings: I do not regret this purchase for one of my friends as she has always been there when I needed her. I enjoyed shopping at Target. The attendants were very friendly.
Date purchased: Aug 25 2014
Place: Wal-Mart
Item: Canada Dry ginger Ale
Cost: $. 99cents was $1. 49
Reason for purchase: Canada Dry ginger Ale works well for me. I was very thirsty at the time. I had 4 dollars with me. Spending . 99 cents would be great and would serve the purpose at the time. The item had also reduced its price for its loyal consumers like me.
Feelings: I do not regret this purchase. The attendants were very fast and served me with urgency as I was getting late for my date.

References
Lecture notes. (2014). 1-1What is marketing. [Pdf file]
Lecture notes. (2014). 2-1The Nature of Strategic Planning. [Pdf file]

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